Value story

What makes the model Primo so valuable?

This section will give you the answer to this question.

Timeless design

The timeless toy design of Primo was developed over several years by the founder of Ambosstoys. Multiple hand-made clay models were used to build prototypes. These were then converted into metal frames by hand and refined over several rounds until the most aesthetic and visually appealing design was achieved. That final design was then 3D rendered in CAD and converted into multiple heavy iron-molds (some measure several hundred kilograms).

The frame of Primo is very aesthetical and appears visually very simple. However, the manufacturing is very complex and thus is the key value adding factor of Primo.

            Ambosstoys_Primo__Value_story

9 individual pieces (2 side-cowls, 1 shield, 2 middle frames, 1 nose, 2 caps, 1 mudguard) are required for the whole frame. Other commercially available ride-on toys in metal use a one-piece, one-curve frame and is thus quick to manufacture.

The 9 frame pieces are welded by hand to form the final solid Primo frame. The finished frame is then treated, and powder coated in various colors.

Ambosstoys_Primo__Value_story

Ambosstoys_Primo__Value_story

 

Ambosstoys_Primo__Value_story

 

Quality and Material

Primo is a quality, meaningful and valuable toy made of metal in a classic timeless design. Thus, only quality materials are used and individually tested by TuV.

The frame is made of metal sheets:

            Ambosstoys_Primo__Value_story

 

The handlebar, the fork and the drive-train are hand-bended metal tubes and powder coated in grey:

            Ambosstoys_Primo__Value_story

 

Ambosstoys_Primo__Value_story

 

Ambosstoys_Primo__Value_story

 

The rims are made of metal and powder coated in grey:

        Ambosstoys_Primo__Value_story

Only stainless-steel screws are used:

            Ambosstoys_Primo__Value_story

 

Solid plastic is used for the rotating parts (axes and headset):

            Ambosstoys_Primo__Value_story

 

Ambosstoys_Primo__Value_story

 

 

Features and Details

An aluminum trim is mounted around the leg-shield for stability, protection and vintage look:
            Ambosstoys_Primo__Value_story

 

The tires are made by black plastic and include a white wall ring for an authentic classic look:

            Ambosstoys_Primo__Value_story

 

The 2 rims are held together with 4 stainless-steel screws:

            Ambosstoys_Primo__Value_story

The seat has a soft cushion covered with artificial leather for maximal comfort and old-fashioned look:

            Ambosstoys_Primo__Value_story

The handles are made of black plastic and include a 3D print of the logo Ambosstoys:

            Ambosstoys_Primo__Value_story

 

The nose contains the logo of Ambosstoys:

            Ambosstoys_Primo__Value_story

The frame and mudguard have a 3D design line (adding as well to stability):

            Ambosstoys_Primo__Value_story

The packaging follows the timeless design philosophy…

            Ambosstoys_Primo__Value_story

 

In summary: You buy value when buying toys from Ambosstoys!